I seek to help people and make a difference in the world. I have had success as an entrepreneur and marketing & PR professional. I enjoy creating brands and developing strong go-to-market strategies. A troubleshooter and problem solver that gets shit done. A human with fantastic interpersonal skills, not a piece of paper, a resume, or a degree.

C. 408.477.6846


Director Business Development

Lolli and Pops

August 2015 - July 2016
San Francisco, CA

  • Developed new and viable businesses outside of the core business from the ground up including:
  • Wholesale - created partnerships which landed product in Nordstroms nationwide, Bloomingdale’s, Beverly Hills Hotel, among others. Grew the business to first year run rate of $1MM
  • eCommerce - including developing the supply chain, packing, and shipping processes. Expected sales in year 1 of $5MM
  • Gifting - developed the program to create B2B gifting options, with a 100% sell-thru rate its first holiday season.
  • Events programs – created a program to facilitate event sales in 30 stores nationwide.

Director of Growth

Lolli and Pops

July 2014 - July 2015
San Francisco, CA

  • Identified, developed and evaluated marketing strategies integral in growing the brand.
  • · Implemented marketing strategies to help grow annual sales from $5MM to $30MM
  • · Worked closely to align marketing across 3 brands and 50+ stores nationwide
  • · Garnered local and national press in outlets such as LA Times, Boston Globe, and The Examiner.
  • · Created viral campaigns resulting in featured articles on the likes of PopSugar, Just Jared, Vogue, US Magazine acclimating 50MM+ views annually


Powell’s Sweet Shoppe

August 2013 - July 2016
San Francisco, CA

  • Worked to increase both bottom and top-line growth, reduce shrink, and improve overall brand awareness.
  • · Ran day-to-day operations of the $10MM in annual sales franchise
  • Created solutions in the areas of inventory, sales reporting, distribution and product upgrades that led to system improvements and streamlined processes
  • · Negotiated the successful purchase and sale of the 16 location franchise system

Director of Franchise Operations & Marketing

Powell’s Sweet Shoppe

October 2011 - July 2013
San Francisco, CA

  • Oversaw all marketing actions on a corporate level as well as on an individual store level for all 16 stores.
  • · Developed successful marketing campaign leading to increased annual sales for the first time in 4 years
  • · Negotiated with vendors to increase store margins by 15%
  • · Created social content franchise-wide resulting in 150MM views
  • · Increased online notoriety, foot traffic into stores, and top-line sales franchise-wide


September 2009 - October 2011

  • Use of top social media sites to promote brands, stories, products, applications or sites.
  • · Orchestrated successful marketing campaigns for Cold Stone Creamery, Taco Bell, Gillette, Motorola, Boost Mobile, Wendy’s, Sonic Drive-In, among others.
  • · Used social media and viral promotion to get content featured on such shows as ESPN’s SportsCenter, The Ellen DeGeneres Show, The Conan O’Brien Show, The Late Show with David Letterman, Jimmy Kimmel Live, and many others.
  • · Generated millions of targeted viewers for specific advertising campaigns.


Pizza Party

February 2008 - August 2009
Santa Clara, CA

  • Owned and operated a 4,200 SqFt pizza restaurant.
  • · Successfully reversed the downward trend of the business to return it to solvency.
  • · Increased sales by 40% in a 1-year time period.
  • · Decreased labor and waste costs by 15% and 30% respectively
  • · Handled all business functions including business management, labor management, inventory management, and financial management.


Various Families

March 2003 - February 2008

  • Hired by families to travel and live with them while rehabilitating their children on learning and education.
  • · Worked with 6 children 6-9 months at a time, bringing them all successfully up to their correct grade level.
  • · Taught all subjects in Grades 4-8.
  • · Worked with an autistic child to develop his social and behavioral skills.


  • • San Francisco Parks Alliance Policy Council Member
  • • Founder 1Tribe: a 501(c)3 focused on connecting people who need help with those who can help
  • • Cushing’s Patient Advocate for Corcept Therapeutics
  • • Planning assistance for 826 Valencia


Companies Sold


Awesome Ideas


Ideas Created


Thank You

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